- On the Circuit
- Posts
- Marketing Pitfalls, Developing a Niche & France is at it Again!
Marketing Pitfalls, Developing a Niche & France is at it Again!
Circuit Magazine
May 07, 2021
For anyone on Facebook or any other social media platform, this week's edition is for you...
Because no matter how you see it, we're all being marketed to all day, every day. So what should you be doing about it? And how does it relate to the field of security and protection?
This week Marketing and Security Awareness Specialist, Jemma Davis joins us on the podcast to discuss how tactics such as Malvertising, Audience Profiling, and Marketing Manipulation are being used against you. Plus, we get actionable advice and takeaways on how you can protect against the underhanded marketing tactics of nefarious actors.
Find out if it's all just a dark art, social engineering, or just plain manipulation?
To help restore some zen and balance to our digital anxieties, we get practical takeaways on internet safety from in-house cyber expert James Bore and Mark "Six" James chimes in with his advice. And, we hear how France has been causing waves, again!
But first, Jemma Davis supplies us with this weeks sage advice...
“Seek to understand before you can be understood.”
On the Circuit has you covered when you are busy covering others.
What's New?
The Circuit Magazine Podcast, Episode 17
What’s Marketing Got to Do with EP? Defending Against Marketing Manipulation | Jemma Davis — podcast.circuit-magazine.com
This week we talk to Jemma Davis who’s segued from the world of marketing into the world of security to influence positive behavioral changes. Having had a foot in both the marketing space and the protection world, she understands the tactics and strategies that businesses use to make sales… and often those can be at the expense of you or your client’s security!
In this episode, she shares actionable pointers and takeaways on:
Malvertising, audience profiling, and marketing manipulation—how all these tactics are used to track down your browsing habits and use them against you.
Why cybersecurity professionals need to communicate better and speak in plain English so that regular people can understand the threats they are facing.
How we might be giving away the “keys to the castle” and possibly access to your entire contact list through seemingly innocuous online interaction.
How your social profiles give away your more than you’d ever want to share and how you can protect against the underhanded marketing tactics of nefarious actors.
Download & Subscribe to the Circuit Podcast
From the Pages of the Circuit Magazine 📰
This week's selection of Circuit articles delves deeper into the subject of hiding your tracks and not being discovered through open-source intel, while still finding space to promote yourself and develop a niche.
Open Source Intelligence (OSINT) covers any data or information which can be collected from publicly available sources. It often comes as a surprise just how much is available, and the nefarious uses it can be put to. James Bore lays out the threat and covers basic procedures for protecting principals.
As protectors, business owners, employees, or independent contractors we are challenged with the dichotomy of managing our personal and professional lives on social media. Mark “Six” James shares some tips for navigating this pitfall.
Circuit Editor, Elijah Shaw explains how in marketing, the more specific you can be, the more successful you will be in finding customers. This means that it’s helpful, and sometimes even necessary, to research, develop and define a niche.
Download and read the latest issue
Industry News 📣
A selection of the top stories affecting our industry - pulled from the Circuit Daily Briefing.
Gaps, inconsistencies, and discrepancies remain over Syria chemical weapons declaration — news.un.org
The Security Council heard new evidence in longstanding international efforts to eradicate Syria’s chemical weapons programme, including the results of an investigation into the possible use of chlorine gas in the city of Saraqib in 2018.
The conflict between Ukraine and Russia and the interests of competing imperialist powers have transformed the Black Sea region into a powder keg that could ignite a worldwide conflagration.
PandaStealer is delivered in rigged Excel files masquerading as business quotes, bent on stealing victims' cryptocurrency and other info.
Annick Girardin reportedly told parliament in Paris yesterday that her administration was "ready to use... retaliation measures" against the Channel Islands.
Research from James Cook University shows increasingly complex website password restrictions often leave users frustrated and lead to poor password security.
Texas man believed AWS data center bombing could “kill off about 70% of the internet”
Get the Circuit Daily Briefing In Your Inbox
Community & Networking 💬
Ask questions, get advice, and find industry resources from an active and thriving community of professional, working operators.
You get a call and they (the agency) is asking if you are available for a detail in Barbados. You accept, pack up and fly out. When you get on the ground you find out you’re assigned to a toddler or child. They expect you to be up and ready at 6 am and you must be with the child the entire day for the duration of your stay. How do you prepare? What are some unique considerations you have to keep in kind? What kind of questions should you ask the team lead? What special attire considerations should you take into account? Any special items you should possibly carry in your go bad?
Apparently, I have a very unusual pistol grip! My left hand is just a rest incase I need it but I can’t help my left index finger resting over the trigger guard. Anyone else weird like me? Does grip style really matter if you are getting the job done and the pistol can’t be taken off you?
Download the BBA Connect App & get the Magazine, Podcast, Training & Community
Upcoming Events 🗓
June 9th - Join us and industry-leading experts including Joe Autera, CEO of the Vehicle Dynamics Institute for this Protected Mobility forum. We'll be exploring future technology challenges including remote takeover, considerations for the luxury vehicle market as well as enhanced sanitation and the concerns facing autonomous vehicle security.
Registration opening soon
Until next week...
That's it for now. We'll be back before you know it!
Now, have a great weekend everyone!
Jon
Managing Editor
Reply