The Dictator Diet

Building a Protection Brand & the Hotel Lobby Dilemma

Author

Circuit Magazine
July 09, 2021

Being your own boss has many perks, like making your own schedule and putting the radio on whatever station you like (classic 80's it is then)!

But it also comes with extra worries and responsibilities, like building and maintaining a brand image.

Thankfully, we've got you covered with this one. This week Mark James sits down with Elijah shaw to discuss the importance of building a strong brand in protection.

And if you think because you're a business of one this doesn't apply to you think again. As Mark puts it...

"You are your brand. People's first impression of your brand is the first impression that they get of you.”

In addition to those nuggets, dig into this week's newsletter for more wisdom on...

Protecting the principal on the move, the hotel lobby dilemma, and the latest breaking news on Kim Jong Un's dieting secrets.

Are you ready to dive in? As my good friend, Elijah would say, 'let's go mine for jewels.'

On the Circuit has you covered when you are busy covering others.

The Circuit Magazine Podcast 🎙

Through our podcast, we're bringing the pages of the Circuit Magazine to life. Each week, the team are joined by a special guest who helps us break down different industry themes and hot topics.

This week, in another episode of Short Circuit, Elijah is joined by Mark James, the founder of Panther Protection Services where they talk about the importance of personal and professional branding.

But why should protectors care about branding? Why does it even matter in our line of work? As Mark so aptly puts it:

“It matters because you are your brand. People's impression of your brand is the first impression that they get of you.”

So, whether you are an individual protector or a company owner, listen in to this week’s show to hear what your brand communicates about you and your professional reputation.

Topics discussed include:

  • What happens if your agency brand and client brand aren't in alignment? How do we deal with that?

  • What kinds of due diligence checks should you conduct when looking to take on a new client or principal?

  • Mark’s advice for protectors who are trying to get that dream client and how to go about doing that.

And much, much more!

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From the Pages of the Circuit Magazine 📰

Each week we bring you 3 articles, selected from the archives of the Circuit Magazine. With over a decade in publication, the Circuit is your best source of information across the industry.

Detailed and in-depth observations of suspect individuals through behavioral analysis benefit security professionals in the early detection of an incident. Mark Deane condenses years of practice into a few practical takeaways for operators.

A high proportion of what it takes to protect a client involves transporting them from one place to another. Making sure we are trained to the best of our ability in vehicle familiarization, and contingency planning is paramount to the success of any task. In this article, Nicholas Stumpf shares his experiences with us.

Catastrophic haemorrhage isn’t confined to the battlefield; it can happen anywhere, anytime and to anyone. Ranging from road traffic accidents to knife wounds the threats are endless. In this short article, Dean Bateman stresses how early recognition and effective management is vital for maintaining signs of life.

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Circuit Events & Training

For those of you who couldn't make it on the day, our recent training event on Protected Mobility is now available to watch on-demand. This was a fantastic event that included live track demonstrations, advanced handling, vehicle selection, future technology, autonomous vehicle security and much more. This is a great resource and one you'll want to keep coming back to.

Industry News 📣

A selection of the top stories affecting our industry - pulled from the Circuit Daily Briefing.

North Korean leader Kim Jong Un lost up to 44 pounds but has no major health issues affecting his rule, according to a South Korean lawmaker briefed by a spy agency.

The number of politically motivated crimes in Germany rose last year, as protests opposing government measures to curb the coronavirus pandemic gave a boost to the far-right, Germany's domestic intelligence service said.

More than 1,000 Afghan security personnel fled across the border into Tajikistan on Sunday after Taliban advances in northern Afghanistan. Dozens of others were captured by the insurgents.

Whilst “progress is being made” on negotiations between the U.S. and the U.K. to restart travel, it may take until September, due to three notable reasons.

Full-throated they belt out songs of victory, their boots adding the drumbeat as ranks of new recruits jog in formation through their jungle training camp.

China engaged in a large-scale, rapid buildup of space warfare capabilities over the past six years that is a major concern for the new Space Command, a senior officer revealed.

Six secondary school children were among nine Hong Kongers arrested on terror charges for allegedly trying to manufacture a powerful explosive,

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Community & Networking 💬

Ask questions, get advice, and find industry resources from an active and thriving community of professional, working operators.

On an impromptu visit to a hotel that you're not familiar with, your UHNW client requests you wait for them in the lobby as they take the lift to an impromptu meeting. They inform you they won’t be long. The door closes and you have no further opportunity for questions. The threat against your client is low and initially, you’re not too concerned. Several hours pass and your client has not re-emerged.

What are your considerations? What do you do, if anything?

The big news story of the week is being discussed and analysed over in the NABA Protector app.

Haiti’s National Police killed four of the suspected assailants allegedly behind the assassination of President Jovenel Moïse Wednesday morning and arrested two others, while the department had the other killers trapped and they were exchanging gunfire.

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New Issue of the Circuit Magazine - Now on Sale!

Fixed Individuals | Next-Gen Female Protectors | Conspiracy Theories | Career Path in Protection | OSINT | Finding Success in EP | Raising Your Profile

...All this plus a whole lot more.

Until next week...

Is football coming home? Good luck to the England national team ahead of this weekends European Championship Final🤞

If you found this issue of On the Circuit newsletter useful, please forward it to a friend or colleague who’d also enjoy it.

And always, if you have a minute, please rate/review the Circuit Magazine Podcast... thank you and have a great weekend!

Jon

Managing Editor

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